Design Services

UX Design

 

We live in a digital era, where the way customers experience brands makes all the difference in success or failure. User Experience (UX) is huge. It's not just about looking good, but meeting your users where they are. Knowing how they think, feel, and act will help you customize your brand online to something interactive and attractive. 

At BRNDnew, we understand how imperative UX is for building your brand. And we're here to hook you up with top-notch UX design services that will take your brand's digital game to a new level.

Take a look at some our latest UX Design work

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A wide range of capabilities to create a compelling & impactful brand identity
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Why UX Design Matters.

How often do you use a mobile device? More often than in the past, that’s for sure. Today’s world is highly mobile-centric and UX design is important for any business. Users need to be able to interact with your business with ease. The moment they get frustrated, they’re gone. Whether they use a phone, tablet, or laptop, they should be able to make purchases, ask questions, and get details. Meet customers and clients where they are…wherever that might be.

A well-designed UI and UX draws users to your products or services. Easy navigation, clear calls-to-action, and visually appealing elements encourage users to explore. The longer they are there, the more likely they are to buy, or, at the very least, to come back.

There’s competition around every corner and UX design can set your business apart from the rest. Something unique and striking leaves an impression on customers, reinforcing your brand identity the whole way.

A well-optimized UI and UX gives customers a pleasant experience, which often leads to sales. When it’s simple to find what they need, potential buyers are a lot more likely to move ahead with the purchase.

While you want users to visit your site and see what you have to offer, you also want them to make the purchase…and return. Satisfied customers come back and they also recommend your company to others.

Giving your customers the support they need helps maintain a good relationship. But when you have good UI and UX available to them, they get the assistance they need without further efforts on your end. If they’re able to make a purchase without extra personnel, that cuts costs for your business.

How often do you use a mobile device? More often than in the past, that’s for sure. Today’s world is highly mobile-centric and UX design is important for any business. Users need to be able to interact with your business with ease. The moment they get frustrated, they’re gone. Whether they use a phone, tablet, or laptop, they should be able to make purchases, ask questions, and get details. Meet customers and clients where they are…wherever that might be.

A well-designed UI and UX draws users to your products or services. Easy navigation, clear calls-to-action, and visually appealing elements encourage users to explore. The longer they are there, the more likely they are to buy, or, at the very least, to come back.

There’s competition around every corner and UX design can set your business apart from the rest. Something unique and striking leaves an impression on customers, reinforcing your brand identity the whole way.

A well-optimized UI and UX gives customers a pleasant experience, which often leads to sales. When it’s simple to find what they need, potential buyers are a lot more likely to move ahead with the purchase.

While you want users to visit your site and see what you have to offer, you also want them to make the purchase…and return. Satisfied customers come back and they also recommend your company to others.

Giving your customers the support they need helps maintain a good relationship. But when you have good UI and UX available to them, they get the assistance they need without further efforts on your end. If they’re able to make a purchase without extra personnel, that cuts costs for your business.

Expand Possibilities,
Reduce Costs:

Embrace the Agency Advantage for Flexible, High-Impact Creatives.

Fresh Perspective and Innovation

Agencies bring a fresh perspective to your creative projects. They are exposed to a variety of industries and clients, which allows them to offer innovative ideas and creative solutions that may not be limited by internal biases or conventional thinking. This fresh approach can lead to unique and cutting-edge creative outputs.

Access to Specialized Talent

Agencies often have access to a network of specialized talent and resources. If your project requires specific expertise or niche skills, agencies can tap into their network to bring in specialists who are well-suited to your needs. This ensures that you have access to the best talent for each aspect of your project.

Reduced Administrative Burden

Hiring and managing full-time employees involves administrative tasks such as recruitment, onboarding, training, performance management, and benefits administration. When you work with an agency, these administrative burdens are lifted from your shoulders. The agency takes care of managing their team, allowing you to focus on other core aspects of your business.

Risk Mitigation

Engaging an agency helps mitigate the risk associated with creative projects. Agencies typically have established processes, quality control measures, and contractual agreements in place. These safeguards help ensure that projects are delivered on time, meet quality standards, and align with your expectations. In the event of any issues, agencies are usually equipped to handle them efficiently and provide suitable resolutions.

Focus on Core Competencies

Outsourcing creative work to an agency allows you to focus on your core competencies and strategic initiatives. Instead of diverting time and resources towards building an in-house creative team, you can allocate your energy towards areas where your business excels. This concentration on your strengths can lead to improved overall performance and productivity.

Choose Your Level of Involvement

When you hire an agency, you gain access to a diverse team of professionals with a wide range of skills. From designers and copywriters to marketers and strategists, an agency offers a collective pool of expertise. This breadth of skills ensures that your creative projects receive well-rounded and comprehensive attention.

Flexible Hours to Fit Your Needs

Agencies often offer flexibility in terms of working hours. They understand that different projects may have unique timelines and requirements. With an agency, you can often negotiate and adjust working hours to align with your specific needs, ensuring timely delivery of creative work.

More Skills at Your Disposal

When working with an agency, you have the flexibility to choose your level of involvement. Whether you prefer to collaborate closely or provide general guidance and feedback, an agency can adapt to your preferred working style. This allows you to maintain control over the creative process while leveraging the agency's expertise and creativity.

Fresh Perspective and Innovation

Agencies bring a fresh perspective to your creative projects. They are exposed to a variety of industries and clients, which allows them to offer innovative ideas and creative solutions that may not be limited by internal biases or conventional thinking. This fresh approach can lead to unique and cutting-edge creative outputs.

Access to Specialized Talent

Agencies often have access to a network of specialized talent and resources. If your project requires specific expertise or niche skills, agencies can tap into their network to bring in specialists who are well-suited to your needs. This ensures that you have access to the best talent for each aspect of your project.

Reduced Administrative Burden

Hiring and managing full-time employees involves administrative tasks such as recruitment, onboarding, training, performance management, and benefits administration. When you work with an agency, these administrative burdens are lifted from your shoulders. The agency takes care of managing their team, allowing you to focus on other core aspects of your business.

Risk Mitigation

Engaging an agency helps mitigate the risk associated with creative projects. Agencies typically have established processes, quality control measures, and contractual agreements in place. These safeguards help ensure that projects are delivered on time, meet quality standards, and align with your expectations. In the event of any issues, agencies are usually equipped to handle them efficiently and provide suitable resolutions.

Focus on Core Competencies

Outsourcing creative work to an agency allows you to focus on your core competencies and strategic initiatives. Instead of diverting time and resources towards building an in-house creative team, you can allocate your energy towards areas where your business excels. This concentration on your strengths can lead to improved overall performance and productivity.

More Skills at Your Disposal

When you hire an agency, you gain access to a diverse team of professionals with a wide range of skills. From designers and copywriters to marketers and strategists, an agency offers a collective pool of expertise. This breadth of skills ensures that your creative projects receive well-rounded and comprehensive attention.


Flexible Hours to Fit Your Needs

Agencies often offer flexibility in terms of working hours. They understand that different projects may have unique timelines and requirements. With an agency, you can often negotiate and adjust working hours to align with your specific needs, ensuring timely delivery of creative work.

Choose Your Level of Involvement

When working with an agency, you have the flexibility to choose your level of involvement. Whether you prefer to collaborate closely or provide general guidance and feedback, an agency can adapt to your preferred working style. This allows you to maintain control over the creative process while leveraging the agency's expertise and creativity.


Book a call

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when you are.

Ready to create content that takes your brand to the next level? Book a short 30-minute initial consultation with us so we can start defining the best way to achieve your objectives.

The Power of User Experience (UX): Elevating Brand and Product Success

July 29, 2023

3

min read

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In the ever-evolving digital landscape, the success of a brand or product hinges on the experience it offers to its users. User Experience (UX) has become a cornerstone of modern business strategies, with its impact stretching far beyond aesthetics and design. It encompasses the entire journey a user takes while interacting with a brand or product, encompassing emotions, perceptions, and overall satisfaction. In this blog, we delve into ten crucial points that highlight the importance of UX in driving the success of a brand or product.

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  1. Customer-Centric Approach: UX revolves around understanding and catering to the needs of users. By placing the user at the center of the design process, brands and products can align their offerings with user expectations, fostering loyalty and building long-lasting relationships.
  2. Enhanced Customer Satisfaction: A seamless and intuitive UX leads to higher customer satisfaction. When users can navigate effortlessly, complete tasks efficiently, and enjoy a positive experience, they are more likely to develop a favorable perception of the brand or product.
  3. Increased Customer Retention: Brands and products that prioritize exceptional UX tend to retain customers better. Satisfied users are more likely to return, engage, and make repeat purchases, contributing to improved customer retention rates.
  4. Positive Word-of-Mouth: A delightful UX experience leads to positive word-of-mouth. Users who have had an exceptional experience are more likely to share their satisfaction with others, creating organic and valuable brand advocacy.
  5. Competitive Advantage: In a crowded marketplace, outstanding UX design becomes a powerful differentiator. Brands and products that invest in superior user experiences gain a competitive edge, standing out amidst the competition.
  6. Reduced User Frustration: Poor UX can lead to user frustration and abandonment of interactions. Avoiding frustrating experiences is crucial for retaining users and maximizing conversions.
  7. Efficient Task Completion: An optimized UX streamlines user interactions, allowing customers to complete tasks efficiently and achieve their goals. A smooth journey from discovery to purchase leads to increased conversions and sales.
  8. Empathy and Emotional Connection: UX design involves empathizing with users and understanding their emotions. Brands and products that evoke positive emotions through thoughtful experiences forge stronger emotional connections with their audience.
  9. Accessibility and Inclusivity: Prioritizing accessibility in UX design ensures that all users, regardless of ability or background, can access and engage with a brand or product. Inclusivity not only reflects a brand's commitment to diversity but also expands its potential customer base.
  10. Data-Driven Decision Making: UX design involves gathering and analyzing user data to make informed decisions. By understanding user behavior and preferences, brands and products can refine their offerings and continuously improve the user experience.

In conclusion, the importance of User Experience (UX) cannot be understated in the success of a brand or product. From driving customer satisfaction and retention to fostering positive word-of-mouth and gaining a competitive advantage, UX plays a pivotal role in shaping how users perceive and engage with a brand or product. By adopting a customer-centric approach and prioritizing exceptional user experiences, businesses can unlock the full potential of their brand or product and thrive in an increasingly user-centric and competitive digital landscape.

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